2019 – 2020 | UX Researcher & Product Designer | Benefit Provider LTD

Built a complete digital ecosystem (mobile app + CRM) from scratch, owning end-to-end UX research and product design. Conducted qualitative and quantitative studies to uncover user needs, pain points, and behavioral patterns.

Key Contributions:

• Led competitor and market research to identify behavioral flows, market gaps, and product opportunities.
• Defined and validated hypotheses through in-depth interviews, focus groups, and surveys (100+ participants across 5 Ukrainian cities).
• Used card sorting, tree testing, and usability benchmarking to improve navigation and IA.
• Analyzed research data using affinity mapping, thematic analysis, and descriptive statistics to extract actionable insights.
• Created personas, empathy maps, user flows, and CJMs to visualize user experience patterns.
• Designed low- and high-fidelity wireframes, prototypes, and mockups using Figma and Visily.
• Conducted usability testing sessions and heuristic evaluations to measure UX quality.
• Applied UCD and accessibility principles across all design iterations.
• Presented research outcomes and recommendations to stakeholders and PMs.

Tools & Methods:
Figma · Visily · Miro · Surveys · In-depth Interviews · Card Sorting · Tree Testing · Usability Benchmarking · Heuristic Evaluation · Data Analysis · UCD · Accessibility

2020 – 2021 | UX Researcher & Product Designer | Maxitech

Responsible for full-cycle UX research and design — from discovery and analytics to usability validation and delivery — within a high-speed startup environment.
Key Contributions:

• Designed and executed mixed-method research (qualitative + quantitative) to inform product decisions.
• Conducted in-depth user interviews, online surveys, and task analysis to identify friction points.
• Ran usability testing, A/B testing, and clickstream analysis to validate design assumptions.
• Utilized Google Analytics 4, Hotjar, Smartlook, and Maze for behavioral and quantitative data.
• Synthesized findings via data triangulation, combining qualitative insights with analytics results.
• Created personas, journey maps, and flow diagrams that aligned design with business KPIs.
• Built and managed wireframes, prototypes, and design systems in Figma.
• Advocated for data-informed UX decisions and continuous iteration.
• Collaborated with developers and PMs to push frequent feature updates and ensure design consistency.

Tools & Methods:
Figma · Maze · Hotjar · Smartlook · Google Analytics 4 · Surveys · A/B Testing · Heatmaps · Task Analysis · Data Triangulation · Usability Testing · Design Systems

2021 – 2022 | UX Researcher & UX/UI Architect | Luxoft

Led UX research and product design architecture for a multi-product suite in the Oil & Gas sector, collaborating across large distributed teams.
Key Contributions:

• Conducted qualitative research (in-depth interviews, contextual inquiries, diary studies) to map user workflows.
• Complemented qualitative findings with quantitative validation (usability benchmarking, satisfaction scoring, clickstream metrics).
• Developed personas, user workflows, and process maps to represent current vs. future user journeys.
• Designed interactive prototypes and high-fidelity wireframes in Figma and Visily.
• Coordinated usability testing and task-based assessments to validate interaction patterns.
• Contributed to a shared design system, ensuring consistency and accessibility across multiple enterprise apps.
• Analyzed data using NVivo, Excel, and Hotjar heatmaps to extract measurable insights.
• Presented research reports, KPIs, and usability metrics to stakeholders for informed decision-making.
• Promoted accessibility and UCD best practices across all teams.

Tools & Methods:
Figma · Visily · NVivo · Google Analytics · Hotjar · Diary Studies · Contextual Inquiry · Task-Based Testing · Usability Benchmarking · Accessibility · Data Visualization

2022 – 2024 | UX Researcher & Product Designer | Noii Dating (Switzerland)

Core UX researcher for an AI-powered dating startup, leading research-driven design and analytics for both mobile and web apps.
Managed UX strategy from ideation to scaling, combining human insights with AI-assisted workflows.
Key Contributions:

• Conducted multi-phase user research including surveys, in-depth interviews, diary studies, focus groups, usability testing, and A/B testing.
• Analyzed data from Google Analytics, Hotjar, Maze, and Smartlook to track behavioral metrics and feature performance.
• Applied quantitative methods such as conversion funnel analysis, usability scoring, and time-on-task measurements.
• Used AI-powered tools to accelerate prototype creation, usability analysis, and pattern detection.
• Created wireframes, prototypes, and final UI systems in Figma and Visily for both desktop and mobile.
• Developed personas, CJMs, empathy maps, and data-backed UX recommendations.
• Conducted usability benchmarking and iterative design testing through analytics and direct observation.
• Presented research findings and growth metrics to stakeholders and executives.
• Implemented UCD and accessibility standards, ensuring inclusivity and high usability.
• Supported the company’s growth from early prototype to a live product with a rapidly expanding user base.

Tools & Methods:
Figma · Visily · Google Analytics · Hotjar · Maze · Smartlook · A/B Testing · Conversion Analysis · Diary Studies · Usability Benchmarking · AI Tools · Mixed-Methods Research · UCD · Accessibility
Core SkillsUser Research · In-Depth Interviews · Contextual Inquiry · Surveys & Quantitative Studies · Card Sorting · Tree Testing · Diary Studies · Focus Groups · Usability Benchmarking · Data Analysis & Triangulation · UX/UI Design · Wireframing (Figma, Visily) · Customer Journey Mapping · Product Analytics · A/B Testing · Heatmaps · Accessibility (WCAG) · User-Centered Design (UCD) · AI-Powered UX Tools · Cross-Functional Collaboration · Data-Driven Product Decisions · Startup Product Growth