2023- 2024 UI/UX Designer at Luxoft.

A product suite in the oil&gas sector. A team of 5+ designers, working on various products of the suite.

Responsibilities:
• Tackle the end-to-end UX process, including:
• Do user interviews
• Developing and documenting personas
• Usability tests including cognitive walkthroughs of interactive prototypes and more quantitative testing to be determined as appropriate
• Do user workflows (current and proposed new workflows with associated screen flows) and associated product requirements
• Represent the user in any meetings relating to product development
• Using Design system in collaboration with more than 5 others designer working on the different projects across the domain
• Do low and high fidelity designs using components library and create new components to the team library if needed
• Do interactive prototypes in Figma
• Use Google analytics 4, Hot Jar, Clarity, Maze and other analytics tools to generate reports and improve the product based on analytics data.
• Set up Data Driven design based on deep analytics and studing user behavior
• Data-informed design decision-making based on quantitative and qualitative insights
Proficient in Google Analytics 4, Hotjar, Microsoft Clarity, and Mixpanel
Experience in analyzing user behavior, funnels, and heatmaps
Identifying friction points and optimizing user flows
Measuring and improving key product metrics: conversion, retention, engagement
Strong ability to translate analytics data into actionable UX improvements

2024- 2025 Product Designer at Noii Dating

As a Product Designer I was in charge of creating brand new start-up (mobile and desktop apps) for Switzerland dating company.

Responsibilities:

1. Research (include surveys, in-depth interviews, stakeholders interviews, usability testings, heuristic evaluation, CJMs, and User Flows).
The main goal of the research phase was to identify the user's needs, pains, gains, fears, and also deep motivation that run our current and potential users to become an advocate of our platform.

2. Product design activities (Including setting up the analytics tools like GA, Smartlook, HotJar, and Maze, A/B testings)

Improve product UX strategy and Design based on Analytics data from tools like:
GA4, Smartlook, HotJar, Maze

Did moderated and unmoderated usability testing, A/B testing using Maze platform
for deep Analytics.

Integration of analytics into all stages of the UX design process
Hands-on experience with GA4, Hotjar, Amplitude, and Clarity
Skilled in user behavior analysis and usability performance tracking
Collaborating with product and data teams to interpret insights
Validating design hypotheses with behavioral and funnel data
Focus on improving usability and driving measurable business outcomes

3. Prototyping (include low-fidelity prototyping, middle-fidelity prototyping, user testing, user interviews, and high-fidelity prototyping).

UI design tasks: Creating the mobile and desktop app from scratch, creating UI design components library, creating UI elements kit, creating layouts for mobile and desktop app.